Cookie Policy

Choice’s websites, mobile applications and emails may use “cookies” and other computer code processes. These are small amounts of computer code that interact with your computer, mobile device, browser or email. The types of cookies Choice uses are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you close your internet browser. Persistent cookies remain on your computer hard drive or mobile device until you delete them or are otherwise removed upon expiration. Cookies are required for the online reservation process so that we can keep your information on multiple pages throughout the process. Additionally, Choice uses cookies to remind us of who you are, tailor our services to suit your personal interests, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting patterns. Choice does not use cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide Choice.You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. Not accepting cookies will adversely affect your ability to perform certain transactions and functions on Choice websites.

Choice uses pixels or transparent GIF files to help manage its online advertising. These files enable Choice and its advertising partners to recognize unique codes on your web browser, which in turn, enable Choice to learn which advertisements bring users to its websites. The information that Choice collects and shares is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.

Choice partners with third party ad networks to either display advertising on Choice websites or to manage its advertising on other sites. Choice’s ad network partners use cookies and web beacons to collect non-personally identifiable information about your activities on Choice’s websites and other sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here: http://preferences.trustee.com/trustee/. Please note this does not opt you out of being served advertising. You will still receive generic ads.